Post by sinthiya007 on Nov 9, 2024 22:10:59 GMT -5
Bitrix24 invited users to "tell fortunes" about their business future in 2024, using predictions generated by artificial intelligence. The festive interactive case is timed to coincide with the launch of the AI assistant CoPilot.
The mechanics are quite simple: just use the spoiler function in Telegram. The spoiler hides an image or text with a prediction. Once the user clicks on it, they see a funny or serious prediction. It could be something like: “Your business will reach new heights thanks to innovative strategies” or “Be prepared for unexpected turns that will lead to unexpected opportunities.”
Bitrix24 added a CTA to the mailing list: “You can get a on page seo service personal prediction for the coming year and an AI assistant for your business here.” The link leads to the company’s bot. This way, you can gather an additional audience into the brand funnel.
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Coca Cola turns WhatsApp audio messages into unique Christmas cards
Ogilvy Brazil has developed a special newsletter for Coca Cola based on artificial intelligence technology that transforms Christmas audio greetings on WhatsApp into unusual Christmas trees. The “Magic Audios” campaign has become part of Coca-Cola’s traditional Christmas strategy, which combines technology and magic.
Users who bought the company's products through the iFood app ( note: Brazilian online food ordering and delivery platform ) had to record Christmas greetings on WhatsApp using the brand's virtual assistant Kora. Using waves of audio messages, the AI drew unique holiday trees.
This is a great example of a creative approach to using AI and audio content. The marketing team expanded the campaign by raffling off gift cards for purchases at iFood and a chance to win significant amounts of money for purchases at the Magalu online store. The campaign ran for two weeks and was actively promoted through social networks and media.
Christmas cards from Makro marketplace in WhatsApp
South African marketplace Makro launched a WhatsApp marketing campaign for the Christmas holidays that encouraged users to send wishes via WhatsApp.
According to the scenario, users were asked to send a message to Santa (i.e. Makro) with wishes. This is how they entered the funnel. In response, participants received a guide with a selection of holiday purchases. Then they were asked to choose an item from the list sent. By following all the instructions, users participated in the competition and won various prizes.
Makro expanded its customer base and promoted a number of its services through the WhatsApp campaign. Such campaigns not only help companies increase sales during the holiday season, but also strengthen the connection with the audience by adding an element of play and interaction. The raffle of valuable gifts among all participants also contributed to increased user interest and activity.
The mechanics are quite simple: just use the spoiler function in Telegram. The spoiler hides an image or text with a prediction. Once the user clicks on it, they see a funny or serious prediction. It could be something like: “Your business will reach new heights thanks to innovative strategies” or “Be prepared for unexpected turns that will lead to unexpected opportunities.”
Bitrix24 added a CTA to the mailing list: “You can get a on page seo service personal prediction for the coming year and an AI assistant for your business here.” The link leads to the company’s bot. This way, you can gather an additional audience into the brand funnel.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Coca Cola turns WhatsApp audio messages into unique Christmas cards
Ogilvy Brazil has developed a special newsletter for Coca Cola based on artificial intelligence technology that transforms Christmas audio greetings on WhatsApp into unusual Christmas trees. The “Magic Audios” campaign has become part of Coca-Cola’s traditional Christmas strategy, which combines technology and magic.
Users who bought the company's products through the iFood app ( note: Brazilian online food ordering and delivery platform ) had to record Christmas greetings on WhatsApp using the brand's virtual assistant Kora. Using waves of audio messages, the AI drew unique holiday trees.
This is a great example of a creative approach to using AI and audio content. The marketing team expanded the campaign by raffling off gift cards for purchases at iFood and a chance to win significant amounts of money for purchases at the Magalu online store. The campaign ran for two weeks and was actively promoted through social networks and media.
Christmas cards from Makro marketplace in WhatsApp
South African marketplace Makro launched a WhatsApp marketing campaign for the Christmas holidays that encouraged users to send wishes via WhatsApp.
According to the scenario, users were asked to send a message to Santa (i.e. Makro) with wishes. This is how they entered the funnel. In response, participants received a guide with a selection of holiday purchases. Then they were asked to choose an item from the list sent. By following all the instructions, users participated in the competition and won various prizes.
Makro expanded its customer base and promoted a number of its services through the WhatsApp campaign. Such campaigns not only help companies increase sales during the holiday season, but also strengthen the connection with the audience by adding an element of play and interaction. The raffle of valuable gifts among all participants also contributed to increased user interest and activity.