Post by account_disabled on Mar 8, 2024 23:25:14 GMT -5
Finally, the much vaunted Pepsi campaign that frames The Pepsi Refresh Project was launched , which is a strong incursion by the brand into issues of social responsibility through social media in the United States. It is curious to see that those in love with social media say that the campaign is about social networks. The truth is, no; It is a commitment to corporate responsibility issues and social networks are used as a tool for this. Why? Obviously because today they are the medium most targeted to young people and with greater virality. This exercise could also be known as crowdsourcing (an activation where people do the work of an employee or agency); This is because the social and environmental ideas that the brand is requesting will come from and be voted on by the public through the submit, promote, vote platform that can already be seen on its site . The mechanics are very simple: if you have an idea that can improve the world, you can suggest it through a downloadable tool. The idea is published and from that moment on it can be voted on by everyone. The causes to which these ideas must be aligned are: Health, Art and Culture, Food and Shelter, Planet, Community and Education.
Rewards to finance the best ones range from five Phone Number List thousand dollars to a quarter of a million. It is interesting to note that the brand is betting heavily on social responsibility after the topic was absent from its marketing for many years; a situation that Coca-Cola knew how to leverage well with several campaigns focused on water and recycling. Today, Pepsi reveals part of its corporate citizenship to the media and aligns this action with one of its main stakeholders, its consumers, while also trying to build ties with the community by supporting the solution of some of the problems. main problems that afflict you. I dare say that it is the best Pepsi campaign in many years, without a doubt; not because of the good manufacturing of these advertisements, but because it surely gives the brand a good extra dose of profitability and reputation with society, which gradually also generates better income. We will wait for the results that, in truth, look promising given the enormous response that has been generated to date. Who said that Marketing and CSR were separate.
Postscript: Goldman Sachs and indulgences On Tuesday, November 17, after an intense campaign in reaction to the extraordinary bonuses to its employees, which we announced in the previous article, Goldman Sachs decided to buy more indulgences and announced an assistance program for some 10,000 small and medium-sized companies for an amount of US$500 million, for training, mentoring and support in the search for capital. US$200 million will be for education and US$300 in loans and donations. This time their action is more in line with the corporate responsibility strategy of an investment bank than the unrelated donations they had been making. We asked for precisely this in our previous article, although it is obvious that we had nothing to do with Goldman Sachs' decision, but it is comforting to see that some great companies can be "enlightened." Certainly the repentance seems to be partial. Guess guess where the resources will come from?: Part of the money will come from the foundation we mentioned. In addition, we will have to see how long it takes for the support to become effective. It is very difficult to reform great sinners, but we must insist.
Rewards to finance the best ones range from five Phone Number List thousand dollars to a quarter of a million. It is interesting to note that the brand is betting heavily on social responsibility after the topic was absent from its marketing for many years; a situation that Coca-Cola knew how to leverage well with several campaigns focused on water and recycling. Today, Pepsi reveals part of its corporate citizenship to the media and aligns this action with one of its main stakeholders, its consumers, while also trying to build ties with the community by supporting the solution of some of the problems. main problems that afflict you. I dare say that it is the best Pepsi campaign in many years, without a doubt; not because of the good manufacturing of these advertisements, but because it surely gives the brand a good extra dose of profitability and reputation with society, which gradually also generates better income. We will wait for the results that, in truth, look promising given the enormous response that has been generated to date. Who said that Marketing and CSR were separate.
Postscript: Goldman Sachs and indulgences On Tuesday, November 17, after an intense campaign in reaction to the extraordinary bonuses to its employees, which we announced in the previous article, Goldman Sachs decided to buy more indulgences and announced an assistance program for some 10,000 small and medium-sized companies for an amount of US$500 million, for training, mentoring and support in the search for capital. US$200 million will be for education and US$300 in loans and donations. This time their action is more in line with the corporate responsibility strategy of an investment bank than the unrelated donations they had been making. We asked for precisely this in our previous article, although it is obvious that we had nothing to do with Goldman Sachs' decision, but it is comforting to see that some great companies can be "enlightened." Certainly the repentance seems to be partial. Guess guess where the resources will come from?: Part of the money will come from the foundation we mentioned. In addition, we will have to see how long it takes for the support to become effective. It is very difficult to reform great sinners, but we must insist.