Post by account_disabled on Mar 4, 2024 3:58:33 GMT -5
It's true: many work meetings suffer from an excess of Shakespeare and a lack of Cervantes. Anglicism infiltrates everything we do - even in this headline - but, sometimes, the concept is well worth avoiding the dictionary. Brand insight is one of those excuses; the same as feedback, because saying feedback is not the same as feedback. The concept of brand insight is born from the sum of in (inside)t (vision). It requires more than mere information. A brand insight must surprise and describe the world with a clear expression that, just before being discovered, seemed impossible. It acts like a switch. A kind of individual or collective revelation that explains the world in an unprecedented and classifying way. How does good insight help a brand? Brand Insight is the true truth of a brand. It is an intimate, true explanation that has a high capacity to describe behavior and an expectation. Here lies its power: behind a brand insight we find a framework of perception by users and a possibility of being relevant. A brand that connects with a brand insight has a greater capacity to be understood and to arouse interest. It enhances the purchase and spreads like a plague in word-of-mouth recommendations in conversations of all kinds. Behind brand insight is the speed it can achieve.
Good insight provides speed, bad insight hinders performance. How to detect a relevant brand insight? The premise behind brand uninsight is that we cannot build a brand if we do not first understand people. We can identify brand insights by analyzing the context in which the brand operates and its relationship with its users. This brand insight analysis delves into data and tangible evidence looking for logic in interviews, workshops, questionnaires, benchmarks, trend radar or reports... Or, on the contrary, connecting with the frustrations and expectations of users based on their own words and behaviors. This Industry Email List brand insight analysis focuses on the emotions and moods of users to connect more closely with them through ethnography or one of the best work tools in the world: empathy. insight Brand insight, a meaning generator Unen brand insight is based on the certainties of a brand in relation to its context. Define a competitive space and grow in it. Look at what is happening in the beer category: the concept of friendship has been exhausted and all the players are moving to other areas. Amistad has been the wildcard brand insight for several years, but too much has happened to the market and the consumer for it to continue working. It's hard to be relevant to the idea of friendship.
It is difficult to sell beers with the idea of friendship or to mean something with the idea of friendship. It is an insight that runs out. Do you want another example of brand insight? German engineering, a true truth that is used to sell cars, appliances... and whatever it takes. An insight that is in good health. Brand insight is branding in transformation A brand insight generates a change in the perception and behavior of users towards the brand. It is a discovery that extends to the mind, emotions, attitudes and, that is what is important, behaviors. Because that's what brand insight is about: brands that work in the market. A brand insight is the starting point for a brand creation or strategic rethinking project: from there the personality, beliefs, and values are born. It is an activator of understanding and desire on the part of users. Brand insight is, ultimately, the best platform to establish a relationship between people and brands. And it does so with a crucial perspective for branding: with the point of view of the people who relate to that brand. This is where much of the effectiveness of a brand transformation project is hidden.
Good insight provides speed, bad insight hinders performance. How to detect a relevant brand insight? The premise behind brand uninsight is that we cannot build a brand if we do not first understand people. We can identify brand insights by analyzing the context in which the brand operates and its relationship with its users. This brand insight analysis delves into data and tangible evidence looking for logic in interviews, workshops, questionnaires, benchmarks, trend radar or reports... Or, on the contrary, connecting with the frustrations and expectations of users based on their own words and behaviors. This Industry Email List brand insight analysis focuses on the emotions and moods of users to connect more closely with them through ethnography or one of the best work tools in the world: empathy. insight Brand insight, a meaning generator Unen brand insight is based on the certainties of a brand in relation to its context. Define a competitive space and grow in it. Look at what is happening in the beer category: the concept of friendship has been exhausted and all the players are moving to other areas. Amistad has been the wildcard brand insight for several years, but too much has happened to the market and the consumer for it to continue working. It's hard to be relevant to the idea of friendship.
It is difficult to sell beers with the idea of friendship or to mean something with the idea of friendship. It is an insight that runs out. Do you want another example of brand insight? German engineering, a true truth that is used to sell cars, appliances... and whatever it takes. An insight that is in good health. Brand insight is branding in transformation A brand insight generates a change in the perception and behavior of users towards the brand. It is a discovery that extends to the mind, emotions, attitudes and, that is what is important, behaviors. Because that's what brand insight is about: brands that work in the market. A brand insight is the starting point for a brand creation or strategic rethinking project: from there the personality, beliefs, and values are born. It is an activator of understanding and desire on the part of users. Brand insight is, ultimately, the best platform to establish a relationship between people and brands. And it does so with a crucial perspective for branding: with the point of view of the people who relate to that brand. This is where much of the effectiveness of a brand transformation project is hidden.