Post by account_disabled on Feb 27, 2024 4:49:58 GMT -5
3 keys to achieve more interaction on Instagram (HubSpot)
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Until a few years ago, marketing actions on social networks were mainly directed towards Facebook and Twitter , two of the most popular social networks until then. Now Instagram has positioned itself as a giant : in it reached one billion active users per month, becoming the most popular social network, however having a professional account on this social network will not do magic by itself. Interaction on Instagram is one of its most important metrics and it is essential to generate it.
The importance of interaction on Instagram
Even though your account has millions of followers , if you don't achieve adequate interaction on Instagram you are surely making some mistakes. Engagement on Instagram reveals whether you are attracting the right users and whether the content you have shared is relevant to them.
In fact, interaction on Instagram is the key KPI for many marketing profes Mexico Mobile Number List sionals, and with this they determine brand recognition. More than 80% of companies consider it to be the most important metric , and that is why increasing interaction on this social network should be your main objective.
Interaction takes into account the comments and “Likes” you get on your posts, but also the number of video views, the number of times content is shared (on IGTV ) and direct messages.
How to be the perfect Instagrammer… according to Instagram ()
How to increase interaction on Instagram
According to the Instagram Engagement Report prepared by HubSpot and Mention , these are the trends that can drive business strategies on this social network:
1. Focus your efforts on video content
In general, video content generates greater interaction on all social networks, a figure that increases considerably on Instagram. According to the study, posts with videos receive an average of 100 likes and around 150 comments.
In this way, companies should focus their efforts on publishing videos more frequently , in addition to sharing them in Stories . If you find it difficult to create a video every day, you can combine images, sequences and audiovisuals on a regular basis, to ensure a stable overall interaction rate.
[Tweet “Instagram engagement reveals whether you attract the right users”]
2. Hashtags…but moderated
Although Instagram allows you to use up to 30 hashtags per post , it is not recommended to use that many. Their use has become so common that users no longer react to them and, according to the study, have begun to ignore them.
The general recommendation is not to include more than 4 or 5 hashtags in each publication, and of course choose them well based on those that have served the competition the most or even the influencers in your sector, in addition to creating some specific ones for your company. .
3. Focus on helping you with micro influencers
Last year, influencer marketing caused a huge sensation. According to Mediakix, “in , companies had already invested a billion dollars in influencers on the platform alone.” But while these coveted influencers have a massive follower base, they are not always able to reach a specific and relevant target.
Micro -influencers , on the other hand, generate a more significant impact because they have small but striking communities, a more authentic image, and above all they manage to generate more interactions on Instagram, and thus more conversions for businesses.
Carolina Samsing , Marketing Director of Ibero-America at HubSpot, concluded the report by saying that “finally, it must be emphasized that the most important thing is that each company identifies the trends, as well as the useful data that is most useful to them , to guide their actions or promote those that are important, but that I had not given them the necessary attention; Let us remember that on Instagram 8 out of 10 users already follow a company .
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Until a few years ago, marketing actions on social networks were mainly directed towards Facebook and Twitter , two of the most popular social networks until then. Now Instagram has positioned itself as a giant : in it reached one billion active users per month, becoming the most popular social network, however having a professional account on this social network will not do magic by itself. Interaction on Instagram is one of its most important metrics and it is essential to generate it.
The importance of interaction on Instagram
Even though your account has millions of followers , if you don't achieve adequate interaction on Instagram you are surely making some mistakes. Engagement on Instagram reveals whether you are attracting the right users and whether the content you have shared is relevant to them.
In fact, interaction on Instagram is the key KPI for many marketing profes Mexico Mobile Number List sionals, and with this they determine brand recognition. More than 80% of companies consider it to be the most important metric , and that is why increasing interaction on this social network should be your main objective.
Interaction takes into account the comments and “Likes” you get on your posts, but also the number of video views, the number of times content is shared (on IGTV ) and direct messages.
How to be the perfect Instagrammer… according to Instagram ()
How to increase interaction on Instagram
According to the Instagram Engagement Report prepared by HubSpot and Mention , these are the trends that can drive business strategies on this social network:
1. Focus your efforts on video content
In general, video content generates greater interaction on all social networks, a figure that increases considerably on Instagram. According to the study, posts with videos receive an average of 100 likes and around 150 comments.
In this way, companies should focus their efforts on publishing videos more frequently , in addition to sharing them in Stories . If you find it difficult to create a video every day, you can combine images, sequences and audiovisuals on a regular basis, to ensure a stable overall interaction rate.
[Tweet “Instagram engagement reveals whether you attract the right users”]
2. Hashtags…but moderated
Although Instagram allows you to use up to 30 hashtags per post , it is not recommended to use that many. Their use has become so common that users no longer react to them and, according to the study, have begun to ignore them.
The general recommendation is not to include more than 4 or 5 hashtags in each publication, and of course choose them well based on those that have served the competition the most or even the influencers in your sector, in addition to creating some specific ones for your company. .
3. Focus on helping you with micro influencers
Last year, influencer marketing caused a huge sensation. According to Mediakix, “in , companies had already invested a billion dollars in influencers on the platform alone.” But while these coveted influencers have a massive follower base, they are not always able to reach a specific and relevant target.
Micro -influencers , on the other hand, generate a more significant impact because they have small but striking communities, a more authentic image, and above all they manage to generate more interactions on Instagram, and thus more conversions for businesses.
Carolina Samsing , Marketing Director of Ibero-America at HubSpot, concluded the report by saying that “finally, it must be emphasized that the most important thing is that each company identifies the trends, as well as the useful data that is most useful to them , to guide their actions or promote those that are important, but that I had not given them the necessary attention; Let us remember that on Instagram 8 out of 10 users already follow a company .