Post by account_disabled on Feb 27, 2024 2:15:11 GMT -5
One of the main differences between content marketing and traditional marketing is that the former is a permissive technique, while the traditional is an interrupted process. Traditional marketing involves telling the public about a product, why they need it, and how to get it. Content marketing is a dialogue while the other is a monologue. Likewise, it presents valuable information and the traditional one gives information that has to do only with sales. Instead of placing offers in front of the potential customer, content marketing publishes data that the audience finds useful or interesting. For example, a fun video, a how-to guide, or a case study related to the article. What is content marketing ? It is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a defined audience and ultimately drive profitable customer action. Content marketing will not only attract people but, if done correctly, will engage the target audience and generate profitability for a business. Instead of just trying to sell the products or services, content marketing provides truly useful and relevant information to potential customers to help them solve their problems. The key words here are “relevant and useful.” What type of content can you use for your marketing? Articles in a blog. The texts can be short or long depending on the objectives, and can explain the process of something step by step. They can be tutorials, lists, interviews, series on a topic that informs, educates or entertains readers. Infographics. These are generally vertical and long; They include statistics, graphs and other data. Videos and podcasts. These are forms of content that are not used enough, as they are thought to take a long time to create and are expensive. Why is content marketing important for a business? Awareness. A customer may have a need, but does not know that a solution exists. Investigation. Once a client is aware that there is an answer, she will conduct research to learn more about it.
For example, she will try to find out the New Zealand WhatsApp Number different products that exist and look for the one that can meet her needs. Consideration. At this point, the customer compares different products to ensure their quality and price. Decision. The customer chooses and makes the purchase. Content marketing is used in the first two stages of the purchasing process as it raises awareness of solutions and educates consumers about a product they may have never considered before. To obtain results, you must: Target a specific market. If not, the content will be too broad to attract the target audience. Be informative and relevant. Offer value to the audience. Educate the target audience about the industry without focusing too much on sales or just promoting the products or services a business sells. Include a subtle message that catches the reader's attention and awakens their interest in what the business offers. Incorporate a call to action about the steps a business wants the reader to follow, such as subscribing to the newsletter , downloading information, etc. Content marketing in social responsibility (CSR) Philip Kotler, one of the best marketers, had this to say about the importance of corporate social responsibility (CSR): «Over the last 60 years, marketing has moved from focusing on the product (Marketing 1.0) to focusing on the consumer (Marketing 2.0). Today we see it transforming to the new dynamics of the environment. Companies expand their focus from products to consumers, and from them to humanity's problems. Marketing 3.0 is the stage in which companies move from focusing on the consumer to being human, and where profitability is balanced with corporate responsibility.” Lately, companies are increasingly focusing on content marketing, which requires an integrated approach across different communication channels with stakeholders. You need to have a strategy to achieve results; This must be carried out at all times. Many companies realize that content marketing builds customer loyalty, especially if the business is offering ongoing, evolving offerings. Successful brands are continually offering informative, interesting and original content through blogs, social networks and newsletters .
Content marketing has become a highly valuable tool for CSR communications. Businesses are increasingly committing to protecting the environment, conserving energy and water, minimizing and recycling waste, preventing pollution, etc. These sustainable practices provide strategic benefits, such as operational efficiency and cost savings. Companies that use the right content to explain their CSR activities gain a competitive advantage relative to others. On the other hand, consumers are interested in companies communicating the reasons behind their CSR programs. Communicating CSR practices in digital and implementing content marketing provide a good opportunity to achieve the desired results. Transition from one-way to two-way communication To implement content marketing in CSR, the transition from one-way to two-way communication is a necessary step. This means that drastic change is a must if brands want results, from simply communicating CSR efforts to listening to what stakeholders have to say on social media, always communicating efforts for greater awareness, transparency and interaction. Today, companies have the opportunity to take advantage of blogs and social networks to spread their word, amplify causes, and create a community and network of people who share the same commitment and passion for their responsible activities. Commit to CSR content marketing Corporates have to show the progress they have made for a cause, highlight their long-term commitment, as well as that of their supporters and partners. CSR content marketing requires dedication and consistency, especially in terms of communication and engagement with an external audience. Telling stories with content marketing in CSR With content marketing, companies can discover passionate consumers who have the potential to become fans if they are interested in what the brand offers. One way to do this is by telling stories about the company's CSR activities. Educate readers with CSR content marketing The best way to use it is by educating users about the causes the brand is supporting. Consumers, especially millennials , are attracted to companies with strong values that stand for something.
For example, she will try to find out the New Zealand WhatsApp Number different products that exist and look for the one that can meet her needs. Consideration. At this point, the customer compares different products to ensure their quality and price. Decision. The customer chooses and makes the purchase. Content marketing is used in the first two stages of the purchasing process as it raises awareness of solutions and educates consumers about a product they may have never considered before. To obtain results, you must: Target a specific market. If not, the content will be too broad to attract the target audience. Be informative and relevant. Offer value to the audience. Educate the target audience about the industry without focusing too much on sales or just promoting the products or services a business sells. Include a subtle message that catches the reader's attention and awakens their interest in what the business offers. Incorporate a call to action about the steps a business wants the reader to follow, such as subscribing to the newsletter , downloading information, etc. Content marketing in social responsibility (CSR) Philip Kotler, one of the best marketers, had this to say about the importance of corporate social responsibility (CSR): «Over the last 60 years, marketing has moved from focusing on the product (Marketing 1.0) to focusing on the consumer (Marketing 2.0). Today we see it transforming to the new dynamics of the environment. Companies expand their focus from products to consumers, and from them to humanity's problems. Marketing 3.0 is the stage in which companies move from focusing on the consumer to being human, and where profitability is balanced with corporate responsibility.” Lately, companies are increasingly focusing on content marketing, which requires an integrated approach across different communication channels with stakeholders. You need to have a strategy to achieve results; This must be carried out at all times. Many companies realize that content marketing builds customer loyalty, especially if the business is offering ongoing, evolving offerings. Successful brands are continually offering informative, interesting and original content through blogs, social networks and newsletters .
Content marketing has become a highly valuable tool for CSR communications. Businesses are increasingly committing to protecting the environment, conserving energy and water, minimizing and recycling waste, preventing pollution, etc. These sustainable practices provide strategic benefits, such as operational efficiency and cost savings. Companies that use the right content to explain their CSR activities gain a competitive advantage relative to others. On the other hand, consumers are interested in companies communicating the reasons behind their CSR programs. Communicating CSR practices in digital and implementing content marketing provide a good opportunity to achieve the desired results. Transition from one-way to two-way communication To implement content marketing in CSR, the transition from one-way to two-way communication is a necessary step. This means that drastic change is a must if brands want results, from simply communicating CSR efforts to listening to what stakeholders have to say on social media, always communicating efforts for greater awareness, transparency and interaction. Today, companies have the opportunity to take advantage of blogs and social networks to spread their word, amplify causes, and create a community and network of people who share the same commitment and passion for their responsible activities. Commit to CSR content marketing Corporates have to show the progress they have made for a cause, highlight their long-term commitment, as well as that of their supporters and partners. CSR content marketing requires dedication and consistency, especially in terms of communication and engagement with an external audience. Telling stories with content marketing in CSR With content marketing, companies can discover passionate consumers who have the potential to become fans if they are interested in what the brand offers. One way to do this is by telling stories about the company's CSR activities. Educate readers with CSR content marketing The best way to use it is by educating users about the causes the brand is supporting. Consumers, especially millennials , are attracted to companies with strong values that stand for something.