Post by account_disabled on Feb 27, 2024 1:48:39 GMT -5
Generally, it is at this time of year when companies publish their social responsibility reports with the results and progress of the previous year. Being transparent and sharing achievements is increasingly a common practice and even expected by various stakeholders, including consumers of the respective brands. In addition to the challenge that having a solid social responsibility and sustainability strategy, relevant to stakeholders and successful in its implementation, implies in itself, companies must find the most efficient way to communicate their progress, with the aim of strengthening dialogue with their audiences and support the correct public perception of their efforts. The key for any report to truly reach the public's mind and be remembered, and even shared, is how accessible it can be to those who consult it. With accessibility we do not only mean the way in which it will reach the reader's hands or eyes, but also how the information is presented, the friendlier it is in both the format and the writing, the better the results will be.
On this occasion, we present an example of outstanding practices in a document of this nature, not only for the contents but for the way it is presented, which truly makes it an accessible and complete Chinese Thailand Phone Number List CSR report. This is Arca Continental's 2016 Social Responsibility and Sustainability Report. Arca Continental is a company that is dedicated to the production, distribution and sale of non-alcoholic beverages from brands owned by The Coca-Cola Company, as well as some snack brands in Mexico, Ecuador and the United States. The company, with more than 90 years of operation, is the second largest Coca-Cola bottler in Latin America and one of the most important in the world. How to make a friendly CSR report Below, we share five successes of the company with its Sustainability and Social Responsibility report. 1.- Executive summary: most of the time, reports tend to be extensive documents with a lot of information, which can demand a lot of time and attention from readers; To avoid this, Arca Continental decided to make, in addition to the traditional report, an executive summary to reach more people.
In the executive summary of Arca Continental you can find in a summarized way the most relevant achievements, data and figures of the year in terms of social responsibility, as well as each of the brand's strategies in its different areas explained briefly and clearly. Throughout the entire summary there are QR codes that direct to the most complete report in case anyone wants to consult and have more detail about each initiative and the company in general. 2.- Graphic design: in addition to information, design is a fundamental part of a document, the ideal is to have an attractive design that invites reading, but above all that facilitates it. The first two pages of Arca Continental's executive summary have the most relevant figures from the report in an illustrated diagram; The rest of the document plays with text, images and infographics that make reading light. 3.- Openness to dialogue: companies being open to dialogue generates great value for them. Openness with various interest groups becomes a strength and even becomes a competitive advantage.